

Dedicated to transforming Soudah and the surrounding areas into a global tourism hub.
Investing heavily in luxury residential properties, tourism resorts, and cutting
edge infrastructure.
Situated in the mountains of Saudi Arabia, known for its natural beauty, making it a prime location for innovative tourism projects.
Key developments include high
end resorts, residential communities, and commercial hubs that will foster economic growth and regional tourism.
Playing a significant role in advancing Saudi Arabia's Vision 2030, supporting the country’s growing tourism and real estate sectors.
Working closely with local and international partners to bring world
class amenities and services to the region.
Projects focused on sustainable development, combining modern luxury with environmental sensitivity and a deep respect for the area’s heritage.
Restoring forests across approximately 627 km² using advanced irrigation techniques
Protecting habitat of more than 13 mammalian species in the region
Working to reduce water and electricity consumption, divert waste from landfill and achieve carbon neutrality
Goal to achieve carbon sequestration of approximately 25,000 tons CO₂ through reforestation by 2030

